Job Description
Opening from Marketing - Seattle, WA WHO WE ARE Lindblad Expeditions is a true pioneer in Expedition Travel. From taking the first citizen explorers to Antarctica in 1966, opening the Galapagos and Easter Island to tourism in 1967, leading the first tourist expedition through the Northwest Passage in 1984, and launching our innovative partnership with National Geographic in 2004, we're now taking almost 30,000 guests a year to some of the world's most remote and pristine locations on our fleet of 23 ships, and are committed to ensuring our guests experience the "Exhilaration of Discovery".
ROLE OVERVIEW The SVP, Chief Marketing Officer will lead the strategic direction, development, and execution of all marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. As a key member of the executive team, the CMO will shape the company's brand identity, oversee integrated marketing campaigns, and ensure alignment with the company's mission and business objectives.
KEY RESPONSIBILITIES - Develop and lead a comprehensive, multi-channel global marketing strategy aligned with corporate objectives, growth targets, and brand positioning.
- Act as a strategic advisor to the CEO and executive leadership team, providing insights on market trends, customer behavior, and competitive dynamics.
- Translate the company's mission and vision into compelling brand narratives and campaigns that resonate across diverse customer segments.
- Champion the customer journey-using data, feedback, and research to optimize experience and deepen brand loyalty.
- Oversee all marketing functions including digital marketing, content strategy, CRM, paid media, SEO/SEM, social media, events, and partnerships.
- Implement performance marketing strategies that drive acquisition, retention, and lifetime value using KPIs and ROI metrics.
- Lead integrated marketing campaigns from ideation through execution, ensuring timely delivery, budget management, and measurable results.
- Drive innovation by testing new channels, tools, and marketing technologies to expand reach and effectiveness.
- Build, lead, and inspire a high-performing, cross-functional marketing team; establish a culture of creativity, accountability, collaboration, and continuous learning.
- Manage and collaborate with external partners, creative agencies, media outlets, and influencers to scale marketing efforts and brand visibility.
- Develop and lead a proactive PR strategy, media presence, and executive visibility.
- Represent the brand as a thought leader at industry events, in media engagements, and across partner ecosystems.
- Collaborate with Revenue Management and Sales to develop long-term marketing and promotional strategies, including defined KPIs, creative campaigns, and clearly targeted audiences.
- Oversee the commercial strategy and partnership with National Geographic and Disney, ensuring alignment on deliverables, long-term planning, regular performance reviews, and shared insights. Nurture and invest into mutually beneficial "one high performance team" environment based on trust, respect, and win-win solutions.
- Lead marketing spend optimization and customer acquisition strategies, leveraging ROI analysis, consumer and competitive insights, and alignment with overall business goals.
QUALIFICATIONS: Required - 15+ years of progressive marketing leadership experience, with at least 5 years in a senior role.
- Track record of success in industries such as travel, hospitality, luxury goods, lifestyle brands, or similar experience-driven sectors.
- Deep expertise in digital marketing, integrated campaign strategy, customer lifecycle management, and analytics.
- Strong strategic and analytical mindset with the ability to interpret complex data and translate insights into action.
- Exceptional leadership, communication, and cross-functional collaboration skills.
- Experience managing internal creative teams and external agencies across global or multi-regional campaigns.
- Passion for adventure travel, sustainability, experiential storytelling, and connecting with purpose-driven audiences.
QUALIFICATIONS: Preferred - Experience in cruise, luxury tourism, or adventure travel markets.
- Global marketing experience, with knowledge of culturally diverse markets and international consumer behavior.
- Proficiency in marketing technology platforms including CRM, marketing automation, analytics tools, and content management systems.
$240,000 - $270,000 a year
Base pay plus bonus and equity eligible.
DISCLAIMER STATEMENT: This job description is intended only to describe the general nature and level of work being performed by an employee in this position. It is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills or abilities required or persons so classified or assigned.
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